The Common Good

At il Valen(no we stand for the purity of each and every ingredient. Water being an essential one, not only for us, but for mankind.

We have reached a tipping point, in our planet, where plastic pollution has contaminated vast marine areas, entered the food chain and our very body with a mix of hazardous chemical compounds.

It is estimated that 300 million tons of plastic is produced every year, half of which, will be only used …once.

Over 10 million tons will proceed to entering our marine ecosystem every year, from there, threatening over 600 species from the bottom to the top of the food chain.
This subtle, ubiqutous pollution is deemed to be correlated with the dramatic decline of fertility in the west, where the sperm count seems to have halved in the last 40 years.

If you thought that Ireland was immune, think twice : Galway university studies show that 70% of deep water fish have ingested micro plasics.

We add our little contribution to the reversal of the state of things intiating an action plan to
remove any and all possible plastic products in our environement, shop and bakery.

In the past years, Il Valentino stood up for the discontinuation of water fluoridation in Ireland, the only country in Europe to adopt this debatable practice.

In our bakery, an Austrian patented filtering system, not only filters the waters, but “rejuvenates” it, by osmotic process of ionisation, bringing its profile close to an alpine source.

To know more about plastic pollution and support :